(359 votes, average: 3.30 out of 5)
Logo Of The Day Award Winner:

2008-12-24 | Metroplex

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Designer: BrandBerry

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20 Comments to “2008-12-24 | Metroplex”

David Crawford
Dec 24, 2008 at 12:05 am

What is this ‘logo’ for? What applications of reproduction is it used in?

Eli B.
Dec 24, 2008 at 1:00 am

Too busy. Too hard to reproduce in B/W.

Dec 24, 2008 at 1:22 am

Eli B stop splurting out all the old cliche rules, no such thing as too busy when it works like this does. And really no need to worry about black and white for modern branding or media. Tell me when was the last time you saw coca cola not in red or saw ebays logo in black and white?

Only thing I would change is to lose the splat in the background

Dec 24, 2008 at 1:46 am

Sometime the old rules aren’t cliche. It’s not a matter of Black and white but sometimes it is number of colors. The Coca Cola logo is produced in just white on the side of their bottles all the time.

David Crawford
Dec 24, 2008 at 1:58 am

Scotch, are you saying because most of the time this logo appears on the web means that there will never be a need for a proper bw logo for faxing, screen printing, etc?
So, we should just ignore the basic principles that have created powerful, long-lasting, easily producible logos because now they are cliche? I wish someone would have told me, I feel so old fashioned.

Lawrence Anderson
Dec 24, 2008 at 2:08 am

I wouldn’t knock a logo just because it won’t reproduce well in black & white or will use too many colors. We don’t know what the client goals were here. May be they wanted something that will break the rules? And may be they are willing to pay more to have their logo printed in full color.

However, I also think that they should lose the splatter.

Tanner Christensen
Dec 24, 2008 at 2:34 am

Wow. For a logo design inspiration website a lot of the logos being posted here lately are absolutely horrible.

Why does this logo look bad to me? Simple: how would you explain this design to someone who had never seen it before? If you wanted to tell a friend about the Metroplex logo (or even what it is, for that matter) how would you describe it? Would the person you’re describing it to remember it? Could they then describe it to their friends?

No, this design isn’t easy to describe, and is definitely not memorable.

The Ebay logo (which was brought up by scotcheggq earlier in this discussion) doesn’t need to work in black and white (though it does) because it’s so simple (it’s the word “ebay” in a wacky font). The same goes for the Coca-Cola logo, which is just the words “Coca-Cola” in a classy, wave-like font.

Make this logo black and white and it COULD still work. Resize it to the size of a favicon and suddenly you’ve got a blob. Fill the logo in with a solid color and you’ve got nothing.

It’s a good logo, without a doubt, but not a great one, and definitely not worth of inspiration (in my personal opinion). :)

Jill A
Dec 24, 2008 at 2:36 am

With the lighter color surrounding the dark, to me that “splat” in the background appears to be more like the remnants of the colors bursting through the black surface. At least that’s what I gather. It tends to bring more sense to the concept.

David Crawford
Dec 24, 2008 at 2:51 am


I didn’t notice the burst. Thanks for pointing it out. I would like to know the actual concept – wish that was a requirement to get an ‘award.’

David Crawford
Dec 24, 2008 at 2:57 am


You’re right, we don’t know the client’s goals. Good point. I can understand breaking some rules. But, I don’t think it’s a question of 4 color printing over one color, it’s more about the ability to reproduce it using other methods other than 4 color (again, faxing, screen printing, etc).

But, maybe my negativity is more based on that fact that I don’t think this is a strong logo rather than just me being upset that rules were broken.

Lawrence Anderson
Dec 24, 2008 at 3:46 am

Good points David. You have some nice work btw :-)

David Crawford
Dec 24, 2008 at 3:53 am

You as well brother :)

Dec 24, 2008 at 6:50 am

eBay’s logo would be clear, distinctive and recognizable in 1 color.

Amazon’s logo appears in 1 color on the side of every box they ship.

Coca-Cola’s logo is classic, timeless, and always appears in black, white or red – that is, 1 color.

This logo, while a nice piece of design, is totally inflexible, illegible at smaller sizes and will look dated in less than 6 months

Dec 24, 2008 at 10:22 pm

Hello guys. I dont want to discuss about cliches or stereotypes in your minds. This logo for website which produces offers about realty and property. That logo means the burst of many offers, of many different offers (represented in many colors). You can sell or buy or rent a building, house or a flat. So we dont need BW version of logo because this is site. Client won`t print that in BW, also client won`t to send a fax.
And thank you for you comments.

Valera BrandBerry.

David Crawford
Dec 25, 2008 at 5:57 am

… alright then.

Dec 25, 2008 at 1:12 pm


did wolfolins design this?!?!?!?

this is almost as bad as their new wacom logo! haha, man this place picks some whack logos!

Jacob Cass
Dec 26, 2008 at 10:08 pm

In regards to the logos “being absolutely horrible”… this gallery is merely a place to come for inspiration and to discuss logo design. It is also a place that awards logo designs based on a number of factors… and design is a very subjective thing. Just because you personally believe a logo is horrible, another may not… however, you are open to your own opinions.

If you saw some of the logos that have been suggested so far, you may change your mind on what you believe is ‘horrible’. These are definitely the best of the ones suggested.

Also, regarding your comments on this logo design, there are no hard and fast rules of logo design (and I am aware of your 45 rules of logo design post)… for example, using your example of resizing this logo for a favicon. Try resizing the Coca-Cola logotype to fit a favicon. (At present they use the coke bottle as the favicon.)

Some of the requirements of getting the award are based on the concept of the logo, but not all suggestions come with any information on the logo so then we must judge it on what we are given. What are your opinions on this?

On that note, you could say that this logo was posted due to its originality and execution but like stated on the Suggest A Logo page we do judge the logos on a number of factors including:

* The Design / Concept
* Creativity
* Scalability
* Usability
* Memorability

This may not mean that the logo is a pure piece of genius that will stand the test of time but rather, provide an inspiration to others while giving recognition to the designer. And I don’t see anything wrong with that, do you?

Thanks for the clarification on the logo.

Jenny Stewart
Jan 11, 2009 at 2:56 am

I actually really love this logo…..

Chung Dha
Jan 11, 2009 at 3:47 pm

It’s a copy of DJUICE logo by wolff olins.

Feb 19, 2010 at 9:53 pm

I think this is a brilliant logo! I love the colors, it gives life to it, and I think today the B&W advice doesnt need to be followed so hard. Fax? Come on!!! That is a dead piece of eletronics now.

A color printer is affordable nowadays and I imagine the client would print the logo with quality, if required. Talking about client, I find funny so many people judging the working without knowing the requirements!!!

And that guy that thinks some logos are horrible… tsc tsc Terrible comment in a bad way… Seems he wants to get some attention to those “poor” design rules post.

Im not a designer, btw, and I do like some simple and clever logos (like that “Killed” one). I just think is time to move on and try new things like these!

Congrats, BrandBerry!

Superb LOGO!