(674 votes, average: 4.63 out of 5)
Logo Of The Day Award Winner:

2008-12-29 | Guild of Food Writers

Designed in 2005 by 300million, one of the UK’s top agencies. The creative directors were Matt Baxter and Martin Lawless, with Katie Morgan and Natalie Bennett working as logo designers.

The website is not so great…

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26 Comments to “2008-12-29 | Guild of Food Writers”

Dalius Stuoka
Dec 29, 2008 at 1:50 am

This one is just GREAT. I love it, straight to the point.

Dalius Stuoka
Dec 29, 2008 at 1:52 am

Ohh… And the website looks really poor. I hate when a great logo lives in some cave.

Ashley McFarland
Dec 29, 2008 at 2:28 am

This is so very clever–couldn’t be simpler than that!

Dec 29, 2008 at 4:00 am

I love the concept, only I would create a fork instead of a spoon ;)

Paulo Pereira
Dec 29, 2008 at 4:00 am

This logo is awesome. I love the simplicity. Just two symbols, one simple shape in black.

Dec 29, 2008 at 6:58 am

Love it. So great.

Dec 29, 2008 at 8:30 am

I’ve seen this one before and I loved it then. :D I would like to see it with a fork too … just to see the contrast.

Miguel Peixoto
Dec 29, 2008 at 9:09 am

Just fabulous. I never get tired of seeing this logo.

Dec 29, 2008 at 11:36 am

add me to the “love it” list!

To those who would have liked to have seen a fork instead of a spoon, that would have meant less of a connection to a true nibbed fountain pen and would have made it ‘less clever’ in my books.

David Howlett
Dec 29, 2008 at 1:55 pm

Wow… this is a perfect example of how plain & simple can easily transcend into sophisticated & elegant.

Dec 29, 2008 at 5:43 pm

Simple enough to make me confusing :D

Nice design

Corey Thompson
Dec 29, 2008 at 8:30 pm

I really like this one. I’d love to see what typeface they use with it though, like when it’s in use on a business card or a letterhead.

David Crawford
Dec 30, 2008 at 7:06 am

I like the icon. But thats all it is right now. Even on 300’s site, it’s just an icon. I’d like to see how they planned to have type fit into this because I am assuming that what’s on the guild’s site wasn’t what they wanted.

Wana Darma
Dec 31, 2008 at 1:55 am

great concept.. but.. hey.. there is a spoon there.. great

Dec 31, 2008 at 10:28 pm

Great idea – I love the marrying of the pen and the spoon!

Kevin Burr
Jan 1, 2009 at 1:07 am

Fantastic solution.

Jan 2, 2009 at 11:19 pm

Ive seen this before, it is my favorite logo getting around…but i wish i had never checked it on their site. https://www.gfw.co.uk/

Abbas Arezoo
Jan 3, 2009 at 3:41 am

I wonder if 300 Million pitched them the idea of having a website designed aswell? Or maybe they did and The Guild didn’t go for it… who knows, brilliant logo though. Excellent execution, it’s what i’ve come to expect from the 300 Million guys.

Matthew Reynolds
Jan 5, 2009 at 2:57 am

UGH! What an awesome logo used on such a horrible-looking site! Before I visited the site, I saw a nice, clean white site with classic black and white with flash. I was really disappointed.

Jan 9, 2009 at 10:20 pm

Im so dumb, i didnt know why i saw a spoon in it.

Ontopic: Its -amazing-, just all i can say.

Jan 13, 2009 at 3:40 am

Good lord!! what an horrible site!!!

Jan 16, 2009 at 4:42 am


Whitney Gray
Jan 19, 2009 at 1:37 pm


Ralph Manning
Aug 25, 2009 at 8:56 am

Fantastic concept. Simple but so effective!

Sep 24, 2009 at 2:44 am

a little to phallic for my taste

Apr 18, 2010 at 4:23 am

ultimate thought…….