(527 votes, average: 3.78 out of 5)
Logo Of The Day Award Winner:

2008-12-09 | One2Love

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“I recently did a re-brand for myself and this is what I came up with. I wanted to try and incorporate the word one2love into a single graphic and still make it look good. My intention was to create something dynamic – that has some form of movement and it has to work in black and white as well… as a flat logo.
The shape of the logo is unique enough to pull it off. I wanted to create a logo to would appeal to my clients (various different industries) and potential clients as well as other designers.”

Designer: Samuel Sampi Kamffer

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18 Comments to “2008-12-09 | One2Love”

David Crawford
Dec 9, 2008 at 1:32 am

That’s a sweet logo, but it is a bit difficult to read. But, that might not be a bad thing. Also, I’m not sure the heart is necessary. But overall I dig.

Annette Amdahl
Dec 9, 2008 at 11:45 am

I think this is my favorite logo on the site so far. Hard to understand what it says at first, but an interesting play with the #s. Love it.

Fernando Martinez
Dec 9, 2008 at 12:29 pm

I found amazed this logo, I’m currently working on a logo that has to do with love and never seen this logo before but I’m doing something very similar to this. That is because maybe we took the following design as inspiration:

This is a great logo, it’s clever the use of the 2 to display two letters, great design indeed.

Dec 9, 2008 at 7:00 pm

I love this logo! tho I find the gradient unnecessary.

Dec 9, 2008 at 9:54 pm

I like the drop shadow, its used to good effect in this logo.

Dec 9, 2008 at 10:53 pm

Really nice logo!

Dec 10, 2008 at 4:22 am

Clever clever boy!

Dec 10, 2008 at 7:14 pm

Also reads,”One love.” Jah be praised.

Dec 11, 2008 at 5:57 pm


Dec 15, 2008 at 10:15 am

Great artwork!…but as a logo/identity i feel it lacks clarity

Dec 16, 2008 at 1:07 am

Great effect, but hard reading!

Dec 16, 2008 at 10:45 pm

This has got to be my favourite logo by far. There is something really appealing about it that caught my eye. Kudos.

Dec 17, 2008 at 2:25 am

Very very sweet – a really kick-ass logo! Great work from a fellow South African.

Dec 17, 2008 at 10:35 am

mmm… kinda cute, and I was drawn to it initially (form/colour/etc), but I couldn’t work out what it said. Even after reading the copy, it was still too unreadable for me (let alone pleb clients). I guess once you establish a brand around it, it will be just a marque regardless of legibility. Or clients will be awed by not getting it, like some abstract art. Not a thumbs down, but not a thumbs up.

Jan 14, 2009 at 5:25 am

One love or One two love I read both but at first sight I read Onelove. anyway i like it a lot!!!!!!!!!

Toby Cummings
Jan 25, 2009 at 6:31 am

I love the design, but I agree with some others here. It could use some legibility.

The origami effect is very nice though. Good job!

Thomas Anderson
May 3, 2009 at 7:57 am


Even after peeking at the title to figure out what it said, I was not pleased with this design. If I can’t read it, then it does a terrible job of communicating the brand (unless, of course, the company has something to do creating games where users compete to decypher cryptic and illegible designs). Therefore, the design is a failure.

At the moment, this logo is actually rated higher (3.63/350) than Paul Rand’s ABC logo (3.52/168).


*unsubscribes from feed*

Feb 1, 2010 at 6:26 pm

I like it! Nice combo of numbers and letters.