North is a location-based mobile application that helps you discover meaningful places in nature through the stories of others. By aggregating locations and personal experiences from its users, North creates a curated database of places in nature from around the world. While we often fault our obsession with the digital world for our lack of engagement with the outdoors, North explores how technology can be used to bring us closer to nature. The entire project is comprised of a business model, UX design, pitch book, marketing materials, video, and a pitch presentation as thesis requirements of the MFA Design Entrepreneurship program at the School of Visual Arts.
Credits: Donica Ida