NEWKID is a New York based clothing line, branded like a fake academy. The packaging comes in a report card envelope when ordering tees, and a locker box when ordering sweaters or hats. Each order also comes with an acceptance letter and membership card.
Since this clothing line is branded as an “academy”, the lion made a perfect mascot. Adding the bow tie on the king of the jungle, made the logo have a unique twist, as well as represent class as well as bravery, courage, power.
Credits: Corey Newkid