(121 votes, average: 3.81 out of 5)
Logo Of The Day Award Winner:

2013-11-26 | NewKid

NEWKID is a New York based clothing line, branded like a fake academy.  The packaging comes in a report card envelope when ordering tees, and a locker box when ordering sweaters or hats.  Each order also comes with an acceptance letter and membership card.

Since this clothing line is branded as an “academy”, the lion made a perfect mascot.  Adding the bow tie on the king of the jungle, made the logo have a unique twist, as well as represent class as well as bravery, courage, power.

Credits: Corey Newkid

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3 Comments to “2013-11-26 | NewKid”

Freedom Studios
Nov 27, 2013 at 3:15 am

I like this logo a lot. I think the use of the lion and negative space is great. It is instantly recognizable. Great work.

Nov 27, 2013 at 12:51 pm

I am a fan of this one! I like the originality and simplicity. It would work great in black and white! Would definitely rock this brand.


[...] NewKid [...]