Africa IQ is a non profit public relations platform for Africa. It is the first advocacy for Africa with a mission to drive a positive image of Africa. The challenge for this project was to design a logo and identity that expresses positivity and intelligence. Earth Brown is a positive color which conveys a sense of support while Cyan invokes wisdom. The letters “iq” are embedded into the word Africa emphasizing the fact that solutions to addressing Africa’s challenges indeed lie within the continent and tapping into the intelligence of the African people is the key to achieving sustainability. Think of Africa IQ as a new beginning, reflecting the shifting image of the African continent.
Credits: Ben Loiz