(140 votes, average: 3.73 out of 5)
Logo Of The Day Award Winner:

2013-06-07 | Africa IQ

Africa IQ is a non profit public relations platform for Africa. It is the first advocacy for Africa with a mission to drive a positive image of Africa. The challenge for this project was to design a logo and identity that expresses positivity and intelligence. Earth Brown is a positive color which conveys a sense of support while Cyan invokes wisdom. The letters “iq” are embedded into the word Africa emphasizing the fact that solutions to addressing Africa’s challenges indeed lie within the continent and tapping into the intelligence of the African people is the key to achieving sustainability. Think of Africa IQ as a new beginning, reflecting the shifting image of the African continent.

Credits: Ben Loiz

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4 Comments to “2013-06-07 | Africa IQ”

Michael Carter
Jun 7, 2013 at 9:51 pm

Thanks Ben!

It’s very nice!

Beulah E.
Jun 8, 2013 at 11:14 am

Clever logo! I love the symbolism, well done Ben Loiz Studio!

Freedom Studios
Jun 9, 2013 at 3:09 am

I agree with the others, this is a really nice logo indeed. Simple and clever – great work.

Richard Erhiawarien
Jun 10, 2013 at 6:53 am

Truly, Africans are best positioned to find solutions to the challenges facing the continent, this is a brilliant logo!