(109 votes, average: 3.83 out of 5)
“After successfully growing their business through NYC street markets like Hester St. Fair, Brooklyn Taco owners, Jesse and Erica, decided it was time for their brand to grow. We were tasked to not only create a new graphic identity, but also build out their first permanent taqueria in Essex St. Market.
The identity started with a wordmark that speaks to their craft and references hand painted signage seen throughout Brooklyn, this is paired with a Mexican inspired color palette and patterns. From the groundwork created by the graphic identity, the space took shape incorporating a strong graphic pattern, color palette and typography provided by the brand toolkit.
Brooklyn Tacos identity and space now seamlessly connect and tell a story of modern authenticity.”
Credits: Tag Collective
This is a nice typographical logo that has a bit of an old school Brooklyn feel to it. I think the designer did a great job of capturing that.
visually pleasing and nicely executed but rather forgettable and a bit cliche. collateral is very nice, though.
I think that it captures the intended style nicely. Aaron may have a point about it not being unique enough to be remembered, but good work none-the-less.