“This project was created for a Mexican restaurant in Argentina. It was a very gratifying project mainly because we consider our gastronomic tradition as one of the greatest Mexican cultural legacies which has become an ambassador our identity in other countries. Taking this into account, the design process was conceived adapting references from the Mexican pop culture, specifically, custom hand made signage which typically uses uses saturated neon colors, a very simple symbology and an ingeniously traced typography.”
Credits: Anagrama
This logo has a lovely classy feel to it. Great work indeed.
I agree that the logo looks beautiful by itself. However, the font choice says “French Bistro” more than “Mexican Taco”. At least that’s my opinion. It also seems to get lost on the web page.
I really like the typeface used – it looks great. To me it comes across rather stylish. Nice