Australian Made; used on items made in Australia.
It’s quite a simple logo, but that works in its favour because it is used on tags that are attached to products. It’s highly identifiable and effective even when only reproduced as a small logo, as well as simple and cheap to print.
Might not be glamorous, but it’s very effective at accomplishing its objective.
The logo is pretty simple and effective. I am not an Aussie so apart from seeing this for the first time in Jacob’s email I have never seen it before. I am not sure that I agree with Jacob about it being the most memorable Australian logo – some of the other he showcased were a lot better in my opinion. Good work none-the-less.
I’ve never been a big fan of this mark although I’m not sure why. It ticks all the right boxes from a practical perspective. I think the Made in NZ version worked better although it’s not as well crafted.
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