(162 votes, average: 3.60 out of 5)
Logo Of The Day Award Winner:

2012-05-25 | Chupa Chups

“In 1969 Salvador Dali was approached by Spanish confectioners Chupa Chups to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact. Eye-catching, bold and deceptively simple, the logo has barely changed since Dali created it.”

Credits: Salvador Dali


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4 Comments to “2012-05-25 | Chupa Chups”

Berrry Website Builder
Apr 26, 2012 at 9:17 am

I have heard around twitter how people are hailing this logo as the best of all of Salvador Dali’s work. I am not sure that it is fair to say that it was his best work, but the logo is a classic and is memorable.


 
Martin
Apr 26, 2012 at 11:55 am

Proof that a logo doesn’t have to get “too cute” to be a good logo.


 
Hamilton
Apr 27, 2012 at 6:52 am

Salvador Dali is genius. No more.


 
Freedom Studios
May 2, 2012 at 3:51 am

I think that this is definitely one of those very memorable logos that have stood the test of time.


 

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