“Last year Push Pop Press set off to re-imagine the book. We created a new way of publishing and exploring text, images, audio, video and interactive graphics, then teamed up with Melcher Media and Al Gore to create a new kind of book.”
Credits: Manual
Nice use of negative space and the illusion of a press. I am interested to see how this logo was carried across different mediums/applications.
Doesn’t the logo seem too mechanical, too lifeless? Somewhat like the Al Gore presidential campaign was.
The logo is interesting. I can see the Press part represented by the ‘P’ – nice idea. I am not sure it has the ‘WOW’ facture, but good logo none-the-less.