(286 votes, average: 4.21 out of 5)
Logo Of The Day Award Winner:

2012-05-07 | Shoot To Kill

Remi Luxford and Tony Gardiner started Shoot To Kill in 2010. Two passionate filmmakers who have grown up in the film industry. Both recognised the need to apply their experience with a new approach to today’s client expectations. This young team has extensive experience working across the industry: producing, shooting, editing and directing everything from big budget TVC’s to drama, shorts and documentaries in Cambodia. Shoot To Kill brings the discipline and resources of big TVC production combined with a bespoke approach to each project.

The idea behind this logo was to not only bring to life the name itself but to also make it relevant to the service offering of the company. Instead of a tradition gun scope a camera scope was used making sense to a relatively quirky name for a film production company.

The logo is designed to work on any background in fact the cards were printed on a transparent film making the scope actually function how it would in real life, you can check it out here http://www.behance.net/gallery/Shoot-to-Kill-Branding/3746527

Credits: Steve Hanzic


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18 Comments to “2012-05-07 | Shoot To Kill”

Peter James
May 7, 2012 at 10:44 pm

Fantastic design


 
Berrry Website Builder
May 8, 2012 at 2:00 am

Yip this logo is very cool. I think it hits the mark spot on. Great work indeed.


 
James
May 8, 2012 at 5:54 am

Amazing design. Nailed it!


 
Sigal Vilenski
May 8, 2012 at 6:27 am

It’s one of those logos that you wish you thought of… Great work!


 
Jeffrey M
May 8, 2012 at 6:30 am

Excellent design work. The only minor thing that I might change are the pointy crosshairs. I’m thinking that a more blunt-ended crosshair may look a little better. Regardless, kudos to all involved – great job.


 
Gustta
May 8, 2012 at 7:07 pm

Anybody else seeing that ladybug blocking my view of the logo?


 
FluffyHD
May 8, 2012 at 7:19 pm

Great concept!


 
Tim G
May 9, 2012 at 3:41 am

One of the better logos I’ve seen in some time. Well done to all involved. Client must be ecstatic with this one!


 
Freedom Studios
May 10, 2012 at 1:43 am

I think this is a great logo. It is simple yet effective. I think Jason has a point though. The pointy crosshairs are a little strange, but all in all a great job done.


 
Paul Rand
May 15, 2012 at 5:36 pm

Tacky and cheap


 
James
May 31, 2012 at 8:19 pm

‘Paul Rand’, which competing logo is yours? You know what IS tacky and cheap unlike this brilliant logo? Using a dead persons name to hide your own appearance…


 
Spacink creative
Jun 5, 2012 at 11:37 pm

Awesome design. The idea of the transparent cards makes it even better. In all, its an excellent work.


 
Alex McGuiness
Jun 30, 2012 at 9:20 am

Clever. Excellent execution too. Good job.


 
Jeffrey M
Jul 31, 2012 at 6:24 am

@Creative fly – I do not see what your comments have to do with the “Shoot to Kill” logo. This is not a forum to advertise your business. You post should be removed.


 
Jacob Cass
Jul 31, 2012 at 5:01 pm

Thanks for bringing that to my attention Jeffrey, just deleted their post.


 

[...] May: Shoot to Kill [...]


 
Top 12 Logos of 2012 « beptubepgas
Jan 29, 2013 at 4:09 am

[...] May: Shoot to Kill [...]


 

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