Remi Luxford and Tony Gardiner started Shoot To Kill in 2010. Two passionate filmmakers who have grown up in the film industry. Both recognised the need to apply their experience with a new approach to today’s client expectations. This young team has extensive experience working across the industry: producing, shooting, editing and directing everything from big budget TVC’s to drama, shorts and documentaries in Cambodia. Shoot To Kill brings the discipline and resources of big TVC production combined with a bespoke approach to each project.
The idea behind this logo was to not only bring to life the name itself but to also make it relevant to the service offering of the company. Instead of a tradition gun scope a camera scope was used making sense to a relatively quirky name for a film production company.
The logo is designed to work on any background in fact the cards were printed on a transparent film making the scope actually function how it would in real life, you can check it out here http://www.behance.net/gallery/Shoot-to-Kill-Branding/3746527
Credits: Steve Hanzic

(255 votes, average: 4.21 out of 5)

Fantastic design
Yip this logo is very cool. I think it hits the mark spot on. Great work indeed.
Amazing design. Nailed it!
It’s one of those logos that you wish you thought of… Great work!
Excellent design work. The only minor thing that I might change are the pointy crosshairs. I’m thinking that a more blunt-ended crosshair may look a little better. Regardless, kudos to all involved – great job.
Anybody else seeing that ladybug blocking my view of the logo?
Great concept!
One of the better logos I’ve seen in some time. Well done to all involved. Client must be ecstatic with this one!
I think this is a great logo. It is simple yet effective. I think Jason has a point though. The pointy crosshairs are a little strange, but all in all a great job done.
Tacky and cheap
‘Paul Rand’, which competing logo is yours? You know what IS tacky and cheap unlike this brilliant logo? Using a dead persons name to hide your own appearance…
Awesome design. The idea of the transparent cards makes it even better. In all, its an excellent work.
Clever. Excellent execution too. Good job.
@Creative fly – I do not see what your comments have to do with the “Shoot to Kill” logo. This is not a forum to advertise your business. You post should be removed.
Thanks for bringing that to my attention Jeffrey, just deleted their post.
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