(75 votes, average: 3.40 out of 5)
Logo Of The Day Award Winner:

2012-03-01 | Ratio

Ratio Architects.

Credits: Miles Design


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7 Comments to “2012-03-01 | Ratio”

Martin
Mar 1, 2012 at 12:34 pm

I like the concept (using the golden ratio/Fibonacci series). I think the logo can not be reduced any further than it is above. I like the typeface but I think the gap between the logotype and the icon can be reduced.


 
Dana
Mar 1, 2012 at 12:43 pm

Martin, I think that gap is part of the golden ratio ;)
Normally I would reduce it, but here it is justified.


 
Freedom Studios
Mar 2, 2012 at 3:07 am

Nice and clean. I really like it a lot – a very classy logo.


 
Jay G B
Mar 2, 2012 at 11:45 am

I think I’d use the underline below the RATIO to close the frame for the \golden ratio,\ thereby enclosing the text within the box.
If necessary I’d make a simplified version (and perhaps the design did) to shrink the logo any further.
The great thing about this logo that I would be excited to see is the geometric design for framing ad and page layouts. Imagine the possibilities of being able to lay out a page using the golden ration design as your template! Brochures, folders, etc. here we come!


 
Aaron
Mar 9, 2012 at 11:58 pm

very nice. the only thing i’m questioning is why the white lines within the rectangle are so heavy. It makes the curve harder to discern and is disproportionate to everything else


 
Jeffrey M
Mar 21, 2012 at 7:34 am

This is a beautiful logo, working very well with its intended subject (architecture). I have the same minor issue, however, with the gap between the icon and the text – it seems it may need to be a bit closer. Overall great execution though.


 
hollister
Mar 22, 2012 at 4:10 am

I think the logo can not be reduced any further than it is above. I like the typeface but I think the gap between the logotype and the icon can be reduced.


 

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