2012-01-23 | Appy

I don’t think the smile executes “happy”. I ready appy. Initially, i read _appy (underscore+appy). Perhaps adding some eyes to indicate that its a smiley would convey “happy” better?

Have to agree with Sammuel. Not sure what they were going for on this one.

I agree with Sammuel and Matthew. Two vertical lines as eyes above the smile would give more of a happy face and also create an H feel. || or !! or maybe vertical lines with slight crescents (either cutaway or bumps) half-way to indicate pupils at the place the horizontal line of the H would be. Just some thoughts…

Font looks too dull & neutral. No happiness in it.
Also I don’t agree with kerning. Imo, letters want more space.

I think they knew if they had the eyes it would read “Happy,” which would be confusing since the company is Appy. I think they subtly wanted to imply happy but it just didn’t really work.

I’d also guess that they thought of putting the smile under the two p’s but either it didn’t look right of thought it was an overused concept.

I don’t understand the underscore? People say it’s to be happy? Actually, first thing I read when I saw the logo was crappy, though I’m not sure why. Certainly not happy though. At the very best cappy.

wow this is horrific. completely misses the mark of \appy\ OR \happy\ because in the case of \appy\ you’re trying to see more, and in the case of \happy\ you’re not getting the proper name.

truly awful. should have been an instant throw away concept.

First time when i saw it i decide that this i some kind of “new” Cappy juice logo ))

I am not a Logo Design expert but some of the logos on here are poorly designed. They come off as thoughtless and weak in communication.

I understand the designer is trying to represent “happy”,
the underscore is a clear interpretation for that,
but there is not a direct connection with the letters.
Something is broken here

the expression ‘happy’ is strong and wellknown all over the world – but i dont see this work.

Actually, the first thing that came to mind when I saw this was food – appetizers or appies as my friends call them!

I third the “eyes” comment. Also, maybe a funny haircut? The three stooges maybe.

Also, that font is BORING! Use a fun one, like: http://www.dafont.com/funny-pages.font

Yes Peter E, my friends and I often take trivial words like appetizers and shorten them for fun. Such as ‘countrified’ or as my friends like to call them ‘counts’!

What fun

you guys are missing the point here. the company isn’t called “happy”..it’s called “appy.”..the fact alone that a lot of people ASSUMED it was called “happy” just cause of how they used the parenthesis for a smile. it automatically gives you a connection with that emotion wihout even attempting to convey an “H”..the typeface is clean and modern, and the only decision i really question here is the color

@ “design rocks” the typeface that you linked to is horribly design and wouldn’t relate to the web 2.0 feel of this at all.

Oh dear god. I agree with Aaron on both comments. I think its a great subtle play on the word “happy.” And yes, that is a terrible terrible font, Cool Desingz. It’s the reason why going to dafonts.com for font choices is just…bad.