Water reuse logo for the KCMO Water Department.
this logo is very similar to the coca cola water initiative logo… (*logo next to the headline)
….would have liked to see something more original
I really like the logo. It almost feels like it is part of a set, with the original recycle logo. I hear what Sal above says about it resembling the coke water initiative logo, but I think this one is a lot better and much more effective.
This is definitely better than the Coca-Cola water initiative logo. Everything looks better in odd numbers (coke logo has 2 arrows where as this one has 3). Its more appealing to the eye.
This is a great logo, simple concept executed very well. It would be interesting to see the arrows with rounded edges compared to the sharp ones.
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