(131 votes, average: 3.40 out of 5)
“The East Village isn’t your average mixed-use building on the East side of Austin. It’s a striking piece of art designed and built by renowned architects Bercy Chen Studio, nestled proudly within a historic, thriving, vibrant, rapidly growing community, harmoniously mixing the old with the bold new, all within a few blocks of Downtown. Developer Michael Casias approached SGNL to create a brand identity for The East Village. A challenge we were happy to take on. The focus was clean and modern. We created a word mark using distinct characteristics of the building itself. We believe that, in the simplest way, it represents the very essence of this unique structure in East Austin.”
Credits: SGNL
I don’t see a single angular line on that building so I’m not so quick as to agree that the identity represents the very essence of the structure – but it’s simple and effective. it’ll also stand up well as a legacy identity as the building ages. i can’t say as much for the rectangular colour elements on the outside of the building itself. it’s a fairly pedestrian structure with those elements looking like an afterthought.
Clean, simple and striking! I think the logo is very effective.
Stupid logo, stupid designer!