(127 votes, average: 2.69 out of 5)
Logo Of The Day Award Winner:

2011-07-15 | Principals

Principals design studio. A constantly changing brand (view multiple pages).

Credits: Principals

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7 Comments to “2011-07-15 | Principals”

Jul 16, 2011 at 4:43 am

Interesting and creative logo – nice work :)

Jul 16, 2011 at 9:52 am

meh. reminds me of the serious of horrifying AOL “logos” set on top of clip art.

seeing this appears to be arial black, it’s actually exactly the same.

Jul 17, 2011 at 12:43 am

i`ts cute, but i don1t like the bold text and square around it

Jul 18, 2011 at 7:19 am

This one’s interesting. I’m with boxerdude and marta in a sense that I think it could be somewhat refined but I love it’s usage on the Website. Good spin on that “living-logo” concept…

Jul 18, 2011 at 7:20 am

*its. Its usage… Sorry…

Jul 18, 2011 at 5:41 pm

Marta either you aren’t looking enough or this logo doesn’t communicate enough that the negative space creates an open book not a square. I quite liked the look of it until I went to the site and it seems that the logo itself is actually just the text. The elements around the book keep changing as animations.

Jul 18, 2011 at 5:54 pm

@Shannon – im sorry, it wasnt clear to me.