Brilliant modular branding design by multi-disciplinary studio Atipo in Spain for Animodul children’s clothes and toys. A basic one-quarter circle form is the organic building block for the Animodul logotype and almost endless animal graphics, the heroes and heroines of their product line. via Aqua Velvet
Credits: Atipo
I’ve got to say that the branding of this company is outstanding!!!
I completely agree with Fabian, a nice reminder that a brand is not just a logo put everywhere.
Pretty cool logo when you understand what it is all about. Great work
The cleverness of the quarter circle thing is great. However the shapes made are kinda boring and the logo really isn’t locking up as a mark. The device would work well for short letter groups and nice and tightly drawn.
This logo only makes sense to me in connection with all the other branding. It is not very readable and doesn’t hold up on its own, in my opinion.
I agree with Martin. The Logo is hardly readable on its own. However the complete branding of it is pretty cool. I just wish the logo itself was executed a little better.
The brand execution is a lot better than the logo design.