Boulder Soupworks – Organic soups
Credits: Gary Wiese
Sorry, but I don’t like it. Too much going on, too much detail…
This is a bit different. I am not entirely convinced that it is effective as a logo, but different non the less.
The idea is great, but i have to agree with Toro Loco… That is too much going on…
i’m not a fan. the colours don’t work together, the S is dated and unappealing, and the detail of the wooden spoon would have been better represented by a simple illustration instead of going for realism. the packaging is attractive and ostensibly effective but as a standalone identity – i think this could have been passed over for a simpler, cleaner aesthetic.
noo…. too much details
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