“Dazed & Confused and Topshop set up the Recreation Awards to celebrate excellence in all fields of creativity from journalism to music production. Running alongside the awards were a series of gigs across the country where established bands and DJs created a real sense of brand for the awards itself.”
“Our solution: We created an identity that was eye catching, while representing the spirit of the event. Our final design translated across call for entries, gig flyers, advertising and all awards materials including invitations and the design of the perspex award.”
Credits: Form UK
so when i see it in use – the text element is the identity, overlaid on different design pieces depending on application … the collateral is striking for sure. normally i’d say i wasn’t a huge fan of this, but i love the suite of collateral. i can’t say that without seeing the application i like this as a standalone identity.
Initially I was not very convinced when I saw this logo, but having read the description and how it was used I am sure it was successful. I say well done for being different!