This is a really clever idea!!! But I think the execution could have been better. The typeface looks so boring and a little old.
Nice idea. No wow factor but I guess it works.
I just love it
Pretty obvious idea, pretty mediocre execution…
Love the concept, the logo, the website…. great overall design
This concept seems so simple… almost so simple it could have been over looked. The first time I saw this logo on their website I didn’t notice the “1%” of the logo missing. When I noticed it, I had a great ah-ha moment. If not on a “logo judging” site being scrutinized, it has that “wow factor” Graham thought it was missing. It could have a typeface with more character, but overall a great logo.
to me the solid circular portions of the % symbol seem to heavy to me. knocks the weight of the whole thing off balance. i like the idea – it’s very simple and clever – but the percentage symbol needs polishing imho
I’ve seen this logo a lot and never clicked why the bottom was missing – very subtle, too subtle.
Great concept altough I think it would work better and be more obvious if the one percent is missing on the top of the 99% it would also make sense with the slogan “Genius is 1% inspiration and 99% perspiration”
I do agree, that it would be more noticeable to place that “one percent missing” on the top. Considering our natural reading flow (top-to-bottom). It is a bit too settle, probably a wider-bolder format would help. Overall I do like the logo, the pink does stand out well.
Very simple and common creativity. Love the color. Though not thought too much over it but still very much impressive.
Agreed – the 1% should have been at the top & it should have been more decisively communicated…it’s unfinished.
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