3 Wire Food Service & Beverage Parts Distributor
Not a fan of type choice.
I love it.
Not really impressed; feels like I’ve seen this so many times. I would have liked an ambigram made of wires by putting the I and the R together to make the upside-down W and the 3 and the E are no game. But I think I might be too obsessed with ambigrams.
This logo needs a project brief and a detailed concept behind the finished logo. It meant nothing to me until I read the very small description on capsules website.
Nice idea. I like the nodes on the ends of the 3 and W – nice touch.
I first read the “3″ as a sideway “w.” Seems to me wire is flexible enough to be twisted into more instantly recognizable numbers/letters.
food service and beverage parts distributor? very much a tech identity. i’m all for breaking the norm but this identity to me screams web hosting or the ilk. doesn’t resonate the industry to me in the least.
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