(220 votes, average: 3.94 out of 5)
Logo Of The Day Award Winner:

2011-03-28 | Iconik

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Logotype design for Dutch based media & communication bureau Iconik.

Credits: Gert van Duinen

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10 Comments to “2011-03-28 | Iconik”

Kevin Hughes
Mar 28, 2011 at 5:34 pm

Great use of negative space! I also really like their ‘Twyst’ and ‘Mystery Islands’ marks

Mar 28, 2011 at 6:03 pm

hmmmm…. i have to say, i see “ICONK”

Mar 28, 2011 at 6:50 pm


Mar 29, 2011 at 1:32 am

It good.
Indeed a great use of negative space.

Mar 29, 2011 at 2:28 am

I really like this logo. Great work by the designer.

Mar 29, 2011 at 6:51 am

The same, I’ve just read “ICONK”

Mar 29, 2011 at 7:18 am

I like it. Though it really seems “ICONK”, the dot “reveals” the i. At least to me.

Mar 29, 2011 at 12:36 pm

i’ve always found that if you’re going to use negative space, you should stick to what’s expected in the space. i.e. i’d use negative space for ICONIC given the spelling is conventional, but when the spelling is shaken up, relying on negative space makes the interpretation and recognition factor more difficult and challenging to the viewer.

Apr 11, 2011 at 3:24 am

Yep, it seems like “ICON K”. Altough I quite like the use of the negative space, the I should be more recognisable.

Apr 11, 2011 at 6:58 am

This is a good wordmark an I did read Iconik so it works for me but from reading above it looks like a focus group would have been a good idea to garner an opinion on it’s readability.