(218 votes, average: 3.98 out of 5)
Logo Of The Day Award Winner:

2011-03-02 | Idle Hands


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Based in Everett, Massachusetts, Idle Hands Craft Ales is the Boston area’s only nanobrewery. They hand craft their beer with a nod towards belgian styles mixed with new world ideas. Founded in 2010, they recently received their federal license only days before the new year and are currently planning to produce their first commercial beers by late Winter/early Spring 2011.

The beers that the company produce are handmade, so I wanted to create a logo that conveyed this in a visual way. The ‘Idle hands’ in the logo come together to form the shape of a beer tankard, and give a great interpretation of the comapny strapline ‘What do you do with your Idle Hands?’

Credits: Joe Leese


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11 Comments to “2011-03-02 | Idle Hands”

Arron Lock
Mar 2, 2011 at 11:49 pm

Great stuff. I’m spent so I will keep this short but I had to say that this is very well done.


 
Adamo
Mar 3, 2011 at 12:12 am

Love the mark. Top stuff.


 
Mark Delgado
Mar 3, 2011 at 12:18 am

Bravo! Negative space at it’s finest!


 
Graham
Mar 3, 2011 at 4:56 am

Lovely use of negative space, great concept, great work.


 
Ariel
Mar 3, 2011 at 7:46 am

Due to the size of the sample, i cannot clearly determine what is there between hands …
The typography treatment is fine… for a brand new tea, not a beer! I guess both hands could be completely redefined in order to achieve a lesser obvious and much more pleasant result.


 
FDuarte
Mar 3, 2011 at 7:59 am

I like it. And although I agree with Ariel when he says that the tyopgraphy isn’t appropriate for a beer, I think it is to a artesanal beer. So it fits.


 
Jon
Mar 3, 2011 at 9:39 am

Great logo!


 
Carlos Yabar
Mar 3, 2011 at 10:19 am

Awesome, one of my favourites!


 
Joe Leese
Mar 3, 2011 at 10:47 pm

Thanks for all the feedback guys!

Ariel – I do agree to an extent about the type, and did originally consider a more solid typeface but as FDuarte says, the company produce artisan beers, and in the end I felt that this was the right choice.

Joe


 
boxerdude
Mar 4, 2011 at 12:44 am

Superb.


 
Grace
Mar 4, 2011 at 10:21 pm

We agree that Joe did a fantastic job with this logo. The above logo was his first submission in our logo contest. If you’d like to see his second, final and the winning logo we chose, please visit http://www.idlehandscraftales.com. The negative space logo and font work superbly for the craft beer we produce. THANKS JOE!!


 

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