Three former competitors with long experience of prawn fishing teamed up to form Coldwater Prawns of Norway to have a joint sales and marketing company. The company’s boats account for about 80% of all shrimp that are caught by the Norwegian ocean-going vessels. Coldwater Prawns of Norway enters the future with one of the finest, purest and healthiest product in the world. The company were also recently announced Official Associated Member of Bocuse d’Or.
A simplified clean shape of the product it self. The orange shape of the prawn (shrimp), used along with clean light blue background colours. In five years the joint sales and marketing company went from aprox. 45% market share to 80% last year.
More about the logo project online here:
Credits: Tom Emil Olsen