Perth Zoo, Australia.
Credits: The Brand Agency
I really like the image and how the animals have been incorporated into it. The one thing I feel that lets the logo down is the boring typeface. It’s a zoo not a bank…it could be much livlier.
font usage and design is ugly and outdated, and is the 50% of the design concept, soo….
I would be interested to see if this is the same agency who put together the original Perth Zoo logo… Reason I ask is that this is a revamp, not a new logo.
Graphic/Concept hasn’t changed, just the text and slight colour correction. Unfortunately in this case, I think the new typeface is a bad move.
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