A logo for a doula service in Sugar Land, TX. A birth doula is a person trained and experienced in childbirth who provides continuous physical, emotional and informational support to the mother before, during and just after childbirth. The client wanted to have a logo that communicates her company tag line: Giving Your Baby a Sweet Beginning. I wanted to depict a doula giving a care to the mother and her baby is a sweet way without using cliché symbols. I took a fluid letter S and tweaked it to be a stylized woman shape holding a heart that represents a baby/loved one. The woman in the logo could be seen as a mother or a doula as well.
Credits: Inka Mathew