The Chicken Cilantro logo was developed to help promote the launch of new Chicken Cilantro dishes that were added to the menu for Tin Star Taco Bar. Tin Star Taco Bar is a fast-casual restaurant concept that offers gourmet tacos and traditional entrees with a flavorful twist. The recipe for this logo was to visually call attention to the two main ingredients of these new dishes in a unique and casual style. The execution had to be simple enough to work with multiple dishes and versatile enough to be applied to many promotional elements. The end result is a clever and unforgettable icon of a chicken and cilantro leaf that perfectly communicate the marriage of the two flavors. See more.
Credits: Ray E. Gallegos and Robert Soto