“Despite the fact that most of us use and carry its product in our pockets every day, most U.S. citizens have very little understanding or appreciation of the U.S. Mint and its offerings. In order to improve its image, increase the use of dollar coins, and promote itself as the only legal manufacturer of collectible coins, the Mint called on Siegel+Gale for a new identity.
A flipping coin, which puts the client’s product into motion, is the core of the new ID.
From a Siegel+Gale release: “The coin symbol, flipping in the air, embodies an optimistic spirit that is symbolic of core American values and the everyday commerce of our country. The logo’s craft and detail embody the artistic excellence the organization strives for in everything it produces, while the stars and stripes stand for the United States Mint’s connection to the nation. Lastly, the stars represent the six United States Mint facilities, as well as America’s six circulating coins.” Via LogoLounge.