Logo created for a fast food restaurant franchise looking for investors. The concept of the restaurant is to offer a new experience to the chinese market in fast food restaurants, the idea is to make the costumers feel like they are walking in a comic book vignette. The logo and branding in Pop Art style was the choice to represent the experience in the restaurant.
Credits: Ronald Paredes
Given the premise of the restaurant, I think it works. Without that knowledge, there’s no way of knowing what it is, other than retro and interesting.
You are right Glenna, probably the logo would make a stronger statement in context. A follow up that must be done with appropriate branding development and positioning.
Oh my.
Where would we be without Roy Lichtenstein?
We don’t get to see enough of his work. This is a little homage to the genius