Comments on: 2010-07-11 | Society 27

By: Valerie

Valerie — Tue, 16 Nov 2010 22:42:56 +0000

Great logo. Can I ask which font you have used for the text underneath? Really like it.

By: Pavel Pavlov

Pavel Pavlov — Fri, 06 Aug 2010 21:34:33 +0000

Hey Annie,
thanks for the respond, always apreciate well thought comment. I understand your point and I must say I share the same view about logo design. But then, sometimes you find something, that you know it would work. Society27 is really intresting project, wich will be a little bit more than just leather accesories and clothing. So here, it was more about making something that makes you think a-ha, as you said. Sometimes you can pull of something intresting from the band history, sometimes you have to make the first step with your work, then the brand goes this way also. I`m curently involved with the further development and it`s really intresting experiment. At least for me:) You can see the current steps from the projects on my website, will update it with more photos soon.

Thanks again to all.

Pavel

By: Annie

Annie — Thu, 05 Aug 2010 13:58:45 +0000

Very nice work. As far as the “a-ha!” moment that so many designers strive for in logo work, you’ve certainly nailed that!

I think people could go on nit-picking about kerning/balance until the end of time. What I’m really interested in is the concept of using open/closed apostrophes to fill in the space of the 2 and culminate the 7. To me that was always a gesture of acknowledging the artificiality of a term when used in speech or literature (e.g. “she said she was ‘hanging’ around, when really she was trying to run the show”).

So I guess what I’m getting at is, it would be great to know something about the history of the brand (if there is one) or at least something unique about it that justifies the use of this loaded literary device, you know what I mean?

I’m not denying this is a cool logo—it is! But is that all it is? What does it say about leather? What is the society, and the qualifier, 27? These are questions for the company as much as they are for the designer, but…by golly I want to know!

By: AG Designworks

AG Designworks — Thu, 15 Jul 2010 18:33:28 +0000

I really like the logo itself, elegant and stylish, just as a men’s upscale brand should be. It has really nice shape and I can easily see it embroidered or stamped into leather.

The typography could use some work though. It bothers me that the 27 are kerned so much tighter together than the rest of the letters. And the ‘e’ in society looks out of place..it almost seems like it’s bigger than the rest of the letters.

Nice work.

By: Jeaver

Jeaver — Wed, 14 Jul 2010 13:32:04 +0000

Since you’ve got a bit of time, I’d check that kerning to make the type nice and balanced. Aside from that, pretty sweet Mr. Pavlov!

By: Pavel Pavlov

Pavel Pavlov — Tue, 13 Jul 2010 20:59:59 +0000

Thanks guys, it`s one of my favorite projects and I`m happy that it was recieved so positive.

By: Couleur Vive

Couleur Vive — Tue, 13 Jul 2010 03:49:46 +0000

Real nice mirror with 2 and 7 ! The sign can be a simple icon or composed with typography and sign, so it’s just a great solution

By: Jenn Steinhauer

Jenn Steinhauer — Tue, 13 Jul 2010 00:03:39 +0000

Ohhh brilliant. I love this one. Very clever and well executed.

By: Glenna

Glenna — Mon, 12 Jul 2010 23:29:53 +0000

Absolutely wonderful use of the numbers. Elegant and clever.

By: David Michael Fong

David Michael Fong — Mon, 12 Jul 2010 23:02:56 +0000

Great solution. Fun. I want to stare at it.

By: nick

nick — Mon, 12 Jul 2010 21:57:30 +0000

Smart very smart. Love the execution with numbers. Overall good logo.