2010-07-07 | 2016 Tokyo

I really like the colours and the mood of the logo, not sure if it matches the subject.

I like it from a design standpoint… seems awfully reminiscent of war propaganda, though

I agree with Bruno and Jameson… the colors don’t do justice to the logo.

I agree with all three, but I’m not sure if thats the right spot for the rings, I would try to find another place or play with the scale (it’s way too small at this point), but great job on the Origami concept.

I think Origami concept i a good way but few details to avoid : the white shape at the top look like a scarry sword, and 2016 texte is unreadable, we see “Z”016. So i agree with Jameson about similarity in war propaganda

I agree with all the comments. Origami concept is a good way to express some kind of idea about culture, evergreen, or something that we familiar with. We know that Japanese people are creative and the origami was origins from Japan. The concept clearly express their very own culture identity.

Does anybody else think the “Y” could be reversed?

First thing I thought of when I saw this is “communism”…

Looks like a war movie poster

This has to be the first time I’ve seen an Olympics identity designed on black. I absolutely agree this is VERY war propaganda in feel. The origami concept is beautiful but I think colour and position of the elements have to be revisited.

Also, I agree the Y bugs me. Should be reversed.

there was perhaps an opportunity to play with the rings in juxtaposition with the circle on the Japanese flag.. thus making the background white, yes the Y is odd, and it screams communism.

Perhaps its an attempt at the ‘idea’ of communism, not so much the history of it, the idea that everyone is equal?