We were approached to name and design the identity and website for a startup architecture & CGI studio based in Aberdour, Fife. The chosen name Render, is relevant to the business as they specialise in the rendering of 3D architectural drawings and visualisations. The creative approach was derived for the name render and the way that un-renedered images and objects are displayed by the way of a wireframe box with strikethrough. Using these boxes we created a bespoke type based identity and graphic language which is modular in its design and like architectural building blocks can be moved, stacked and used to create a variety of shapes and designs.
Credits: Effektive
The concept is great but the execution needs some work.
Really effective logo! Cool design!
Forced concept in my opinion. There is too much small detail.