Definitely evokes the luxury you’d expect from a 5-star hotel, and the branding work in the Flickr set is excellent! But I agree with Ariel. The Claridge’s website needs a complete redesign. I looked at the photos of all their rooms and suites, and they deserve to be showcased. But then, it looks like a completely different agency handled the site design. Overall, excellent work!
Glenna
Jun 2, 2010 at 12:44 pm
Elegant. I wonder how they handle the logo when it’s very small and thin. I’d think the type would nearly disappear.
Fine! I saw the site… and it’s in the opposite side of the spectrum…..
Definitely evokes the luxury you’d expect from a 5-star hotel, and the branding work in the Flickr set is excellent! But I agree with Ariel. The Claridge’s website needs a complete redesign. I looked at the photos of all their rooms and suites, and they deserve to be showcased. But then, it looks like a completely different agency handled the site design. Overall, excellent work!
Elegant. I wonder how they handle the logo when it’s very small and thin. I’d think the type would nearly disappear.
Who knows what font is used for this logo?