“The company specializes in professional color change for your car, just using foil, without any intervention into the car body. With the option at any time remove the foil. Visually, the logo is divided into two roughly equal parts, with the letter “C” in the word change is created by using the arrow symbols. This logo gives a graphic symbol dynamic dimension, a feeling of change, movement and, finally, should portray the possibility to change the color of the car at any time.”
Credits: Jan Kova?ík


(181 votes, average: 3.56 out of 5)

[...] This post was mentioned on Twitter by Jacob Cass and Jan Kova?ík, Logo Of The Day. Logo Of The Day said: Logo Of The Day: 2010-05-23 | Color Change http://bit.ly/cYLnH0 [...]
simple!
This is simply great.
Thanks people, I appreciate it and I am very happy that you like the logo …
Where’s the color?
quite a stunning concept in the logo once you read the explanation of the company and what they do.
i really like this.
did you have to take a bite out of the “h?”
@theo: as you say, it was originally, but then some people could not read word “change”
Having designed an identity for a company with such name in grayscale is a good find. I guess you could try to break the monotony of the font with a bolder arrow design…. BTW i can’t see any actual element or suggested element car related. And this is wrong Jan….
@Ariel: yes, I decided on this logo for one characteristic feature – a change, because the company can not just change the color of the car, but any kind of vehicles.
yes, this is simple too