“Win Win Global is a music production company consisting of music industry veterans, where Hip Hop meets Rock, Jazz and R&B. They wanted a brand that matched their ecclectic and timeless style. We moved the image of Hip Hop away from ego and into artistry by evoking an era in music where music came first–The Blue Note era. Oversized type and duotone docu-photography were layered with urban elements like concrete and brick to bring a fresh, contemporary look to their promotional materials.” See in use.
Credits: Truf Creative
[...] This post was mentioned on Twitter by JBChicago Agency and TRÜF Creative, Logo Of The Day. Logo Of The Day said: Logo Of The Day: 2010-05-19 | Win Win Global http://bit.ly/abjVhl [...]
too busy
The applications do a better job of meeting the project needs than the logo does. If you take the logo by itself away from the applications, it hardly seems appropriate to the goals of the brief. And it may be just me, but the logo seems a bit off balance and it could benefit from less contrast between the stacked “Win Win” and the full name.
This logo is reaaaaally big!! But it’s just a part of a whole design concept that is really well executed at all
i love the collateral, but by itself, i have to say i’m not a fan. separated from each other they’re more effective, but as a complete identity, the sheer size of the WINWIN doesn’t allow for appropriate scaling of the name.
but the collateral is gorgeous. very well done.