“EkolGida (EkolFood) is a food distribution company which located in Istanbul-Turkey. The company wants to be a leader in sector in Turkey. They take a lot kinds of food and food products from around the world to Turkey. They services Far Eastern foods, pasta, meat, spices, cheese and etc. The company is the distributor of well known food brands in Turkey. They have wide scale in food. Hundreds of food they have their portfolio.
The concept behind of logo can be described in some keywords. Leader, food, prestige. As you see the crown consist fork, knife, and spoon. It means leadership in food sector. The color of crown is golden and the color of typo is black. Colors and five stars refers prestige. The logo completely describe company sells royal products. ”
Credits: Fahrettin Tasdelen
[...] This post was mentioned on Twitter by Jacob Cass, Alison Morris, fahrettin tasdelen, fahrettin tasdelen, logooftheday and others. logooftheday said: Logo Of The Day: 2010-05-11 | EkolGida http://bit.ly/9jUZOQ [...]
Really? This is pretty awful…
No, this is just simply awful.
Wow, what english you have!
I disagree, I think it’s great! Maybe a little too detailed, but it gets the idea across!
if you try to get “Leader, food, prestige” using a golden crown… you´re too lazy to do the job.
Crown itself is SOO big!! than everything, a gaming website could use this one and you´d never realize of Knife, fork, spoon, whatever.
IMO redesigning the crown, and solving the whole design with a more delicate approach, with the same color palette, could reach the goal. Tipography is weak, but is an obvious decision