For some reason I like the way the “S” blends with the “O” but I think it could be more informative. Just by looking at the logo I can’t tell what the the business is all about. Maybe the word creative below the SO or the word design somewere.
Brad
May 10, 2010 at 4:42 am
This inside negative space jumps out at me, and I keep trying to see something in the shape, but there isn’t anything….I don’t think!
I felt the same as Brad. I kept trying to see something, because the the whole interaction with the letters is interesting. I like the mark, but it does need something else. I disagree with Adamo though, the one on the site filled with illustrations is just way too crazy.
Mario T
May 11, 2010 at 4:54 am
I love this! Simple but very effective. I love the way they have incorporated the SO element into their website navigation e.g. SO WHAT, SO HOW, SO WORK, SO CONTACT.
[...] This post was mentioned on Twitter by logooftheday. logooftheday said: Logo Of The Day: 2010-05-09 | So Design http://bit.ly/bqPyZj [...]
This is a little bland. Website version is excellent, much more creative and inspiring from a visual standpoint.
For some reason I like the way the “S” blends with the “O” but I think it could be more informative. Just by looking at the logo I can’t tell what the the business is all about. Maybe the word creative below the SO or the word design somewere.
This inside negative space jumps out at me, and I keep trying to see something in the shape, but there isn’t anything….I don’t think!
I felt the same as Brad. I kept trying to see something, because the the whole interaction with the letters is interesting. I like the mark, but it does need something else. I disagree with Adamo though, the one on the site filled with illustrations is just way too crazy.
I love this! Simple but very effective. I love the way they have incorporated the SO element into their website navigation e.g. SO WHAT, SO HOW, SO WORK, SO CONTACT.
Very good!