Gaucho Wine is a New Zealand owned boutique wine importing company focused on importing high quality Argentine wines into the New Zealand market. Gaucho is an argentinian cowboy – so the idea is to use bulls head with a wine glass in negative space.
Credits: Brandcut


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[...] This post was mentioned on Twitter by logooftheday. logooftheday said: Logo Of The Day: 2010-05-07 | Guacho Wine http://bit.ly/9oQvw4 [...]
Very nice figure-ground logo. Loved it, and argentinian wine as well, cause I’m from Argentina
Fine! I love the way text height is offset by glass height
It would be ok if the bulls were a significant part of gauchos culture. Gauchos don´t ride bull’s like in texas, we ride wild horses… Bulls are nice here just for steaks.
In fact, the “gaucho” is descended from the Uruguay-Brazil (south) and were a kind of Indian horse breeders, fighters and drinkers of mate. “Mas bah tchê!” (local expression)