Brand creation for the first reference website on the odds of everyday life. Anchors the individual in an iconic representation of measurement. Illustrates the comparative value of “you are here” in red within the scatter diagram in black. See brand story here.
Credits: Kurani Interactive





I like the B and type separately, but together the proportion seems off.
simply amazing!! like it!!
It’s nice and clean but well reminds me of this one. http://logopond.com/gallery/detail/7756 Although I like the style and all, the name does seem separated from the mark.
Agree with Blue Cuevas, I must add that the “of” looks illegible, just a slash that separate two words
fantástico!
It’s unfortunate, but yeah it really is the exact concept of the antiparticle design. And considering that design is so very popular, I think that’s a branding liability here in my opinion.