2010-04-21 | MAA

I like the concept; however, I think the effect would be lost when scaling the logo down. The shadows might actually disappear at some point.

hmm, almost clever but unreadable. yes, i get the MAA but it’s so meek, I can’t imagine a brand being built on this. doesn’t quite work for me … but maybe i’m just getting too old for high-brow design that could have been so much more.

It’s not scalable at all, you can’t really tell that they are acupuncture needles even at this scale, and they don’t really look much like MAA, eiher. I see random fishing poles. It’s a great idea that just needs some tweaking. It can be done well, I think.

Nice concept…but the visual is not working.

Wow, this is amazing!!! Whoever this guy is, he really knows his logo designs.

I agree, what a genius! I think this is the best logo…EVER!

Inspiring stuff. Definitely going to print this and file away in my ‘favourite logos’ folder. Whoever designed this is an admirable designer.

I also like this, A LOT!
(and I think it works just as well scaled down)

Great work.

agree with Rachel 110%

Simple, clever, just the right side of optical illusion – i like it. It’s a winner.

no doubt about its cleverness, but… what if they need to show this logo printed or stitched on an apron pocket???

Of course you like it Oliver – you’re the creative director. It’s always good to defend your work…but you may need a little thicker skin.

Dean, relax i’m having 30 seconds of fun. The rest of my day is full with getting on with work. Lucky, my skins pretty thick.

Oliver, I apologize. It’s clear you and your crew do amazing work. I was just having 30 seconds of fun as well. I’m sure your skin is plenty thick.