2010-03-04 | I Heart Radio

Been having this program on my Blackberry for a while, always liked the logo.

Nice, I’m loving this one!

It’s a nice mark, however, It seems a little stiff and cold for some reason (especially for a Felix Stockwell logo). It’s like a road sign – very readable & practical but not much personality nor memorable.

I think it ticks all the right boxes, but agree that it lacks personality. It’s kind of faceless like the ‘i’ person in the middle of it. I’m not sure I know what I mean…

Reading it more closely, I think the issue is that as humans we spend a long time looking at eyes. And this looks too much like a kind of scary prawn’s eye – the circle in the middle seems to punch holes into your subconscious (a la tony the prawn – Mighty Boosh). But because the heart shape is so obvious, it’s hard to immediately detect that. I reckon.