2010-03-20 | Ross + Reiter

Sorry bro!Thats so forced…its got to hurt lol

This looks very amateurish. I spent a while trying to figure out what it was before finally giving in and reading the description.

Really don’t like it. I wouldn’t know what way to read it and the little symbol on the R is confusing as I don’t know it’s purpose. Very strange logo, but strange in a negative way.

This looks very bad. What is with the crown? Or is it supposed to be something else?

This would be my first idea, if I had to make a Logo for Ross+Reiter. But, the first one is almost never a good one… looks like a lack of creativity.

I like it. I think if you are looking at it from a German perspective it is very clear and clever.

Learn the rules so you know how to break them properly.
– Dali Lama

If you think about the places where it will be used, it’s actually quite good – record label logos shouldn’t be all “look at me”, they mostly sit in the corner of covers and are discovered out of boredom. In that regard, even if the design has a forced, industrial aesthetic, the idea is simple and playful.

If I were looking for playful minimal, electronic, outsider stuff, I would visit this label.

Couldn’t tell it was a horse until I read the description. Very weird.

i’m from germany and for me it’s easy to understand, nice idea

glen: the ‘crown’ is the horses ears

Not concise- the design doesn’t achieve what it set out to do-
now I see the horse but it took a moment- it could be revised….

This doesn’t really make sense to me without the description. And even then the proportions still look a bit odd.

I have to disagree with the majority here. I really like this I think it’s bold and unusual. The fact that it’s not immediately evident is good; it’s not a picture of a horse and rider, it’s a logo. It’s got a quirky vibe and fits well with the record label application. I like the fact that the R on it’s side isn’t a very convincing horse; it’s funny.

This logo is just not right!

Isn’t it simple enough to say that most of us only didn’t understand it because we’re not German? Of course we didn’t understand it, we’re not expected to.

I agree with Jim. This logo is simple, bold, fun, and quirky. It’s definitely perfect for an indie record label.

You didn’t see the horse at the first time – who cares? You don’t have to! It’s just a bonus creative play with typography. How can you note this one as a bad logo because you didn’t see the horse? Come on!
And the ‘lack of creativity’ comment? I would say it’s rathe lack of imagination of recipients because actually this logo is an example of a large amount of creativity
I’m not saying that it’s perfect but the reasons of low notes that you gave are just so not right.

Forced… didn’t get what it was at all, just by looking at it.

Thanks Florian! That is what I get for commenting before I read the description – although the mark will not always have the description to lean on.

I didn’t know that was a horse until I read the description. I was trying to figure out if it was a record head, needle, or another piece of equipment.

I guess my last name isn’t German enough to understand German.

I agree, it looks like a first idea – an idea that could have been pushed way further into a more simplistic design. In my opinion if you have to stare at a design to try and figure it out – it’s not doing its job.

. . . opps by ’starting at a design’ I meant ‘a logo’

. . . opps. . . by ’staring at a design’ I meant ‘a logo design’

I just see a big R that seems to be “broken”, not a good impression for a company no matter what business develops – but… that R keeps somehow…. memorable…. needs some refinements and a big eraser