Silver Stone is a multiband store in St. Petersburg offering a wide variety of Deluxe and Premium class men’s and women’s garments. The Logo displays two mirroring S-shape seahorses. The central uncoloured element resembles a chess castle or a keyhole inviting to a wonderful world of luxury, wealth and beauty.The shining of the top crowns the logo and symbolizes the eminence of the brand.
Credits: Cheltsov Kirill


(143 votes, average: 3.64 out of 5)

Complex in a good way! Very effective symbol and exquisite type to match. Really like it!
I really like how they’ve made a crown from the seahorses, very clever.
Aesthetics are very nice and appealing. However, the concept needs a little more explaining for it to be noteworthy.
What relevance are the sea horses? Is there a meaning or is it just for decoration? You mentioned a chess castle AND the key hole – so did you design it to represent both? or are you just letting us know what it looks like? – If so, I don’t understand the relation of the chess piece.
I like it on design alone, but not sold on concept.
I am with you Adamo. Great design, but what is the relevance of the concept? Need further explanation to assess this one.
A bit overly complicated.
its looking like two animals watching over the stone.. but stone is not looking clear……
but good creative. keep it up!!!!!!!!!
Nice design. I’m not sure what sea horses have to do with silver stone. Seems disconnected conceptually. It does have that snob shop appeal for the demographic.