(143 votes, average: 3.64 out of 5)
Logo Of The Day Award Winner:

2010-03-15 | Silver Stone

Silver Stone is a multiband store in St. Petersburg offering a wide variety of Deluxe and Premium class men’s and women’s garments. The Logo displays two mirroring S-shape seahorses. The central uncoloured element resembles a chess castle or a keyhole inviting to a wonderful world of luxury, wealth and beauty.The shining of the top crowns the logo and symbolizes the eminence of the brand.

See in use here.

Credits: Cheltsov Kirill


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7 Comments to “2010-03-15 | Silver Stone”

Aaina Sharma
Mar 15, 2010 at 5:36 pm

Complex in a good way! Very effective symbol and exquisite type to match. Really like it!


 
Bryan
Mar 15, 2010 at 6:17 pm

I really like how they’ve made a crown from the seahorses, very clever.


 
Adamo
Mar 15, 2010 at 7:16 pm

Aesthetics are very nice and appealing. However, the concept needs a little more explaining for it to be noteworthy.

What relevance are the sea horses? Is there a meaning or is it just for decoration? You mentioned a chess castle AND the key hole – so did you design it to represent both? or are you just letting us know what it looks like? – If so, I don’t understand the relation of the chess piece.

I like it on design alone, but not sold on concept.


 
Logobird
Mar 15, 2010 at 7:32 pm

I am with you Adamo. Great design, but what is the relevance of the concept? Need further explanation to assess this one.


 
Natalie
Mar 15, 2010 at 8:40 pm

A bit overly complicated.


 
Anusha Nadar
Mar 16, 2010 at 12:19 am

its looking like two animals watching over the stone.. but stone is not looking clear……
but good creative. keep it up!!!!!!!!!


 
Deano
Mar 16, 2010 at 1:09 am

Nice design. I’m not sure what sea horses have to do with silver stone. Seems disconnected conceptually. It does have that snob shop appeal for the demographic.


 

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