Processed Identity is a website that allows designers to share the creative processes used to develop visual brand identities. The site uses case studies, articles and discussions to explore the value of a non-stock solution. The identity is a visual representation of a path or process. The path forms the letter P as well as a question mark, expressing the problem that is solved through the creative process.
Credits: Steve Zelle


(231 votes, average: 3.90 out of 5)

Daddy likey
Concise, clean, and beautiful use of colour, which for me represents all the different elements of design working in unison. Nice work.
Nicely thought out logo – well done!
Great logo, I love the way the P and Question mark form one symbol. Well thought through.
Much represented cleanly and simply. I love how the colors create an almost stepped path through the P/question mark. Nice work!
Very clever and creative. The P and the ? work very well.
Clean, sleak and beautifully balanced. Communicates volumes. Love the use of color.
Great use of the color spectrum and color overlays to create the path. Love the concept.
I think the thing I like most about this logo is ho well the colours work together. From the homepage of logooftheday.com this was the first logo I clicked on as the colours really caught my eye. Great logo.