(305 votes, average: 3.92 out of 5)
Logo Of The Day Award Winner:

2010-02-22 | Processed Identity

Processed Identity is a website that allows designers to share the creative processes used to develop visual brand identities. The site uses case studies, articles and discussions to explore the value of a non-stock solution. The identity is a visual representation of a path or process. The path forms the letter P as well as a question mark, expressing the problem that is solved through the creative process.

Credits: Steve Zelle

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12 Comments to “2010-02-22 | Processed Identity”

Feb 22, 2010 at 5:55 pm

Daddy likey

Fernando Malen
Feb 22, 2010 at 8:33 pm

Concise, clean, and beautiful use of colour, which for me represents all the different elements of design working in unison. Nice work.

Feb 23, 2010 at 2:37 am

Nicely thought out logo – well done!

Feb 23, 2010 at 3:55 am

Great logo, I love the way the P and Question mark form one symbol. Well thought through.

Feb 23, 2010 at 10:02 am

Much represented cleanly and simply. I love how the colors create an almost stepped path through the P/question mark. Nice work!

holly bowyer
Feb 23, 2010 at 12:12 pm

Very clever and creative. The P and the ? work very well.

Christina Mautz
Feb 23, 2010 at 1:12 pm

Clean, sleak and beautifully balanced. Communicates volumes. Love the use of color.

Tad Dobbs
Feb 23, 2010 at 3:21 pm

Great use of the color spectrum and color overlays to create the path. Love the concept.

Logo Design Monster
Feb 24, 2010 at 2:22 pm

I think the thing I like most about this logo is ho well the colours work together. From the homepage of logooftheday.com this was the first logo I clicked on as the colours really caught my eye. Great logo.


[...] Processed Identity [...]

Jan 24, 2011 at 8:32 am

woooooooooow! Awesome!

Mar 15, 2011 at 6:04 am

Very very nice!