(329 votes, average: 3.77 out of 5)
Logo Of The Day Award Winner:

2010-02-04 | Caffeine Fish

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“Caffeine Fish LLC is an iPhone software development company. They develop their own applications and offer hourly development contracting. My concept was to create a simple, memorable logo that reflects the brand relevance. In my design that I tried to combine the fish in the form of a coffee cup, with the intention that it was simple and not too busy when viewed. The smoke of the coffee looks like the letters C and F which is the Caffein Fish initials. ” Unused proposal.

Credits: Endro Kustono

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14 Comments to “2010-02-04 | Caffeine Fish”

Zachary Zorbas
Feb 4, 2010 at 11:25 pm

That sort of coffee cup with the steam coming up is so overused which can lead to a not-so memorable logo in my opinion. Still a good logo overall.

Mike Puglielli
Feb 4, 2010 at 11:26 pm

Its not bad. I like the idea by my issue is that its too gimmicky. Its VERY web 2.0, maybe a little too much for my taste and I feel like I have seen this type, color, coffee steam, and even the “mug” everywhere on the web.

I don’t mean to sound terrible, its a good logo, but I feel its qualities are very unoriginal.

Good luck!

donny epp
Feb 4, 2010 at 11:30 pm

While I think the colors and the type are fitting, the fish/coffee cup idea is clever, but looked more like a fish with a bad smell emitting from it. I like the idea though.

Jacob Cass
Feb 4, 2010 at 11:46 pm

Interesting you say that, never saw that before, now that’s all I see! Valid point you make!

Endro Kustono
Feb 4, 2010 at 11:49 pm

thanks for all the comments that there is, is very valuable and very interesting to me, especially to measure how my ability to be sensitive to element-element in the logo.

thank you all for your best opinion.
have a nice day :)

Blue Cuevas
Feb 4, 2010 at 11:54 pm

Donny, my thoughts exactly. If it weren’t for the name, Id say it’s something else.

Hmmm… how would it look like without the name?

Still a nice and clean design. Cute!

Alex Tessuti
Feb 5, 2010 at 4:44 am

Truly like this concept. Really clever and memorable!

Igor Delov
Feb 5, 2010 at 6:07 am

I think this idea is already seen, i saw it in my city for a coffee bar. Another thing, the fish looks like she is fresh cooked, not like a cup. However, the logo is nicely done in Ai.

Feb 7, 2010 at 2:39 pm

Not a bad execution, but I’m sick to death of these illustrated coffee cups with the swirly smoke. Starting to look like clip art.

Jul 2, 2010 at 8:43 am

the graphics are nice and fit the concept be applied. in this logo have also provided a logo identity that is expected. thanks

Jul 8, 2010 at 4:36 am

sweet, i like your typography,it`s like rememmber me with delicious hot coffee in the morning :)

Jul 8, 2010 at 5:10 am

Nice…I think you try to escape from ordinary…thanks..

Sep 10, 2010 at 11:29 am

good logo concept, buona interpretazione

Oct 27, 2012 at 8:57 am

wow.. amazing concept!