Comments on: 2010-02-03 | Accident & Emergency

By: QF

QF — Sun, 07 Feb 2010 19:36:37 +0000

Conceptually similar to this: http://www.kmprssn.com/work/myronZabol.html

By: Daniel Berumen

Daniel Berumen — Fri, 05 Feb 2010 04:44:36 +0000

The background doesn’t do justice. I would drop it completely.

By: Blue Cuevas

Blue Cuevas — Fri, 05 Feb 2010 02:26:49 +0000

it’s a simple and clean design but the ‘a’, ‘&’ and ‘e’ look a bit too forced into the concept. To a selected few, the concept is clear, but to most, it just looks like a distorted italicized zmpersand.

Kudos to the designer and client for being brave.

By: Dave Gilligan

Dave Gilligan — Thu, 04 Feb 2010 16:51:34 +0000

Too smart and it lacks clarity.

It takes too long to decode. Unprompted would anyone even consider the mark as an “A” “&” “E” or would they look at it see a titled “&” and not question it any further than that. After all a lot of people are visually lazy.

Sounds like a brave client, which is great but maybe they have been sold a herring.

By: Aslam A Memon

Aslam A Memon — Thu, 04 Feb 2010 07:30:23 +0000

its quite a creative logo but at the same time its quite hard to get the ‘a’ and ‘e’ at first

its a ok ok logo for me which is very well executed

By: Vidit Kothari

Vidit Kothari — Thu, 04 Feb 2010 07:05:47 +0000

I think its good, creative but need correction.

The symbol clearly represents “a” in “accident” and it also represents ‘road crossing’ (where accident is most probable) at both junctures.

But I think the designer should have added centered “white dashed lines” to visualize it as a road.

By: Brad

Brad — Thu, 04 Feb 2010 01:25:09 +0000

The client was over the moon? You mean high? If I didn’t already know it was an A and an E, I would not have spotted it right away. It just looks like an ampersand or something to do with music. You can also spot a D, an F, a P and a C if you keep trying to look for other letters. Perhaps the name Accident and Emergency needs to be incorporated in a good font. Standing alone, I don’t think the logo works. Not too keen on the colors either, sorry.

By: Adamo

Adamo — Thu, 04 Feb 2010 01:00:09 +0000

I’m not much of a fan.

This feels like a ‘design for design-sake’ mark. Being a grapho I do find appreciation in it because of the way you have crafted letters in symbols, etc.

But all-in-all this logo lacks any substance. Without a decent rationale, your hidden initials are shot, its just a tilted ampersand to the rest of the world. I know nothing of you, your services or even your company name.

By: Craig

Craig — Wed, 03 Feb 2010 20:51:13 +0000

I really like this logo, I didn’t see all the letters at first, but once I did I thought it was clever. I like that about good logos, the thought and the reward for looking into it.

I think it’s simple and clever, nice work.

By: Adam

Adam — Wed, 03 Feb 2010 20:48:20 +0000

I looked a bit harder and can see an ‘a’ an ‘&’ and a letter ‘e’… Very clever

By: MrSunnyZ

MrSunnyZ — Wed, 03 Feb 2010 20:04:39 +0000

With all due respect – this is not my cup of tea. All I see is a tilted big ampersand (sure you can say that signifies partnership), not A & E – well, simply type a big “&” in almost any font and you can say there is an “a” and an “e” in there already. That little tweaking is far not enough to make it a good logo (even though the client is satisfied).

By: Darlene

Darlene — Wed, 03 Feb 2010 20:00:59 +0000

For me, it doesn’t capture the medical A&E industry. Too posh – it does look like a monogram.

By: caty

caty — Wed, 03 Feb 2010 18:22:31 +0000

personally it looks good as typework, but it lacks the concept, as mr. farrell puts it. the name reminds me too much of patrick wolf’s song… accident and emergency!!

By: Rahul - Web Guru

Rahul - Web Guru — Wed, 03 Feb 2010 17:50:42 +0000

Very creative and conceptual too.

By: Sean Farrell

Sean Farrell — Wed, 03 Feb 2010 17:50:35 +0000

I’m not really a fan. In my opinion, the logo doesn’t communicate anything about Accident or Emergency. It looks more like a wedding monogram.

I guess if the client wanted a monogram logo then you nailed it though..