Cogent is a web strategy firm. They pair psychology with technology to provide insight and develop helpful strategies for organizations online. In many ways they are doing something that most web firms only devote a fraction of effort to. Yet the strategy is so essential for success.
The logo starts with the most basic way to help Cogent tell their story. We chose to start with a classic yet not common fable that illustrates strategy making in a simple way. We chose the Crow and the Pitcher. The elements fit the personality of the company and allow it to feel more interesting than web strategy sounds.
Credits: Greg Ash, Able Design