This is the logo for the cafe inside the Distrikt Hotel in New York.
Credits: Chris Rubino
Word and image not congruent – Oxford Dictionary says ‘Collage • noun 1 a form of art in which various materials are arranged and stuck to a backing. 2 a combination or collection of various things.’
One font one size on one line isn’t ‘various’ enough for me
I agree with Ali.’variety ‘ comes to mind with the word collage and this logo doesn’t show that.
I like the simplicity of it, it’s unexpected, nice work!
I love it chris! You the man!
Dig it. Cool stuff.
I disagree with Ali, if the letters were too varied it’d take away the simplicity and readability of the logo. I like this as is, and feel it would suit a cafe environment.
I actually think this is better than it seems, as the word ‘collage’ comes from the French verb ‘coller’=to glue. The “glued” letters seem to imply both the name and the atmosphere of a cozy cafe, but I may be reading too much into it. I do agree that it’s not exactly an obvious explanation…
It is perfect that we are able to receive the loan and that opens up completely new opportunities.
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