(188 votes, average: 2.49 out of 5)
Logo Of The Day Award Winner:

2009-10-31 | italco

Italian wine producer. See in use here.

Credits: Mosyakin Sergey

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23 Comments to “2009-10-31 | italco”

Oct 31, 2009 at 10:37 am

Great use of negative space, I saw the wine bottle and the drop immediately.

Oct 31, 2009 at 10:43 am

I thought it was kind of a weird ‘A’ but then I noticed the shape of the negative space. That’s always neat.

Kelvin Farrell
Oct 31, 2009 at 10:44 am

Can’t say I’m a lover of this. Maybe it’s because I didn’t immediately spot the wine glass and drop

Oct 31, 2009 at 10:50 am

ok…There is great concept with use of negatice space, but for me the “A” gliph is way to bol and havy. It doesn’t corresponds with sophisticated and subtle image of wine. I don’t also like the typeface from which “A” was choen. Something more similiar to classic italian typeface Bodoni would be better. Or, some moern some serif font for nice contrast…

Oct 31, 2009 at 11:27 am

If the company is called Italco, I don’t understand what the big A is for.

Laith Ibrahim
Oct 31, 2009 at 11:45 am

Great idea but the typeface is not solid. Overall it’s still a good logo.

Oct 31, 2009 at 12:51 pm

I agree with Brad.

Oct 31, 2009 at 12:53 pm

The A is out of place and I never saw the pictures in the negative space. Sorry :( It’s a great idea, but its not done.

be. • TheLegendsLeague •
Oct 31, 2009 at 1:51 pm

Brad is totally right. Anyone can create an interesting logo if there’s no need for direct relevance. I love the use of negative space, but until someone posts why the A was used, I can’t completely be a fan of this.

Oct 31, 2009 at 2:27 pm

Love the negative space … but don’t understand the large A as others have said.

bala S murali
Oct 31, 2009 at 7:53 pm

good example of negative space, meanwhile i agree with Brad.

Oct 31, 2009 at 8:21 pm

using that negative space in A is a total cliche. There are better solutions made than this. I dont like drop of wine. drop of water is ok but not wine.

Nov 1, 2009 at 1:19 am

why the A ? and change the font ? . this needs more work

Nov 1, 2009 at 4:54 pm

bored logo with out proportion, big drop (this could be oil, never wine), what means the A?, why is the name up there to the right?

Pop Ovidiu sebastian
Nov 2, 2009 at 7:37 pm

sweet! very good logo

Nov 2, 2009 at 7:57 pm

Wouldn’t it have been more appropriate to use the A from ITALICO (in all caps), rather than having the huge A separately which looks clumsy?

Nov 3, 2009 at 4:13 am

I do like the idea but I agree with Brad, the A has no link to the name of the product and I find the placement of the text all wrong

Jason Schwartz
Nov 4, 2009 at 8:14 am

Big A? Not sure what is happening here.

Nov 10, 2009 at 9:11 pm

“A” is a letter from logo “It Alco”. He can choose I or A for logo))

Feb 28, 2010 at 10:54 pm

maybe the A is used because that was the only place where he could fit the concept already done for a russian brewer called Vinap. http://ru.wikipedia.org/wiki/????:Vinap_logo.gif

They are both russian so I really find it hard that he hasn’t seen that logo before. Maybe that is why this execution seems a bit “forced”??

Feb 28, 2010 at 10:57 pm

Feb 28, 2010 at 11:01 pm

jeez …these russian characters. We try again: http://ru.wikipedia.org/wiki/%D0%92%D0%B8%D0%BD%D0%B0%D0%BF

Mar 8, 2010 at 11:30 pm

Here’s a favorite quote of mine from Ansel Adams, I find it appropriate for this logo:
“There is nothing worse than a sharp image of a fuzzy concept.”

Please apply this logic to your next project, and continue to work on this one. It’s not dead, just need to start over.